I said before how my Red Wing boots are one of my top 5 must-haves for me in my job. I didn’t lie, they are a must-have because they’re the most durable work boot out there.
But being the most durable boot out there doesn’t mean that it’s the best it could be. It’s like saying the guy whose 50 pounds overweight is the most ripped guy in the room. That might be true, but it still ain’t great!
Recently I decided to take my Red Wings back to the store after they got torn up quickly. The store says that these boots are the best for the working man, and they are the best that I can find. But I went in and complained anyway. I’m sick of buying new boots all the time! They’re expensive!
The guy was surprised at how worn they were when I told him how recently I bought them. He asked what I did for a living. I told him I do construction.
He nodded and said that that was the reason. That kind of job tears up boots fast.
I told him that these boots are supposed to be made for that exact kind of job! Shouldn’t they last longer?
He didn’t really have a good answer.
Any people out there interested in starting a new business? There’s an open market for good, durable work boots! And I don’t mean work boots for the guy who builds his own deck once in his life and thinks he needs good boots to do it, I mean durable work boots for the dudes who work construction every single day! The best boots out there don’t last us more than a couple months!