My mom and my sister support me a lot. And they support the blog. Actually, some stories, like this one, make my mom call me at odd hours when she reads the blog with a screaming, “you did what to yourself?!”
The Blue Collar-mobile
The two of them had a road trip planned where they were gonna rent a car and drive around some cities and national parks.
What they didn’t tell me was that they bought some glass chalk. You know the stuff that highschool athletes write on their cars? “Bayside High Football Finals! Honk if you support us!” Or newlyweds have written on their cars? “Just married!” Glass chalk is what does that, and that’s what my mom and sister bought for their roadtrip.
Support blue collar workers
They wrote my blog URL on their rented car on 3 different back windows and tooled around the country. They thought it would help get more people to the site (thanks for the support, guys!).
Did it work?
Technically, yes.
Here’s some honesty, dudes. I get anywhere from maybe 10 to 150 visitors to my blog a day. When they were on their trip, I didn’t really notice a change in numbers.
But when they told me specifically where they were on which days, I used that google analytics to see that on those days, there was a little bump in visitors from the areas they were in! For example, I usually get ~2 visitors from this one city every day. But on the day they drove through, I got 6 visitors. A bump from the car chalk? Maybe. I’ve never gotten a visitor from this one small city, but on the day they drove through, I got 4 visitors. 
So if you’re lookin’ to get that website traffic up, car chalk probably isn’t the best way, but it did work in a small way. And they seemed to have fun doing it.
Nice way of advertising. I will speak with my uncle who has a big truck, so he can write my blog name on it
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It’s a great idea! And it’s easy, as passive as can be
That’s AWESOME that you are so supported by your family.
I’m also super psyched that they put it on a rental car. Did they return it with the url still written on it?
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They said that they scrubbed it off with a squeegee thing at the gas station when they filled up before returnign it. They were afraid that the rental car place would charge extra for “extra cleaning” or something.
That’s a pretty cool idea to do that on a roadtrip. I guess results would depend a lot on where you’re going and how appealing your blog url is for the masses. Unfortunately since people are mainly driving when they see it, I think a lot might’ve forgotten the url by the time they got home or at a convenient place to use their smartphone.
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That’s true … although, a passenger could go to the site right away if they didn’t need wifi. But I bet that drivers would mostly have forgotten by the time they stop.
That’s so sweet of your family! Here’s one case where the intent matters SO much more than the result.
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True enough. I think it’s really great that they support me so much!
Cool idea. Your family rocks. Hope you continue to get readers from it.
Miss T @ Prairie Eco-Thrifter recently posted..Save Money on Hair Care
Hope so too! Family support is great
What an interesting idea!
So…what if you had a post on something that might interest a lot of folks. I don’t know…how to avoid XXX scam? how to make your own YYYY? Put a plug on there and the URL, and see what happens to the traffic on that post.
Like any kind of advertising, it needs to be in front of people for a while before it starts to really have an effect.
What if you had a blurb that might look like this:
Blue Collar Workman
War stories and consumer advice
http://www.bluecollarworkman.com
And suppose you left it there for as long as you could stand it until you had to wash the car. In my case, that’s quite a long time.
Funny about Money recently posted..Workman Waltz: Blue Danube Dance
For me, I won’t do it on my own car because I’m trying to remain anonymous enough that my boss won’t find the blog (don’t want to get fired for saying that they’re liars and cheaters!). But if you didn’t have to worry about that, I think it’s a great idea; it’s like constant advertising that you can change anytime you want!
My mom reads my blog too =)
I thought about buying a car magnet to put on the back of my car that says L Bee and the Money Tree. Maybe I will maybe I won’t
Lauren @ LBee and the Money Tree recently posted..Designer Furniture in Your Twenties will screw you.
Sounds like a good idea actually. Someone stuck in traffic could check it out, passengers could check it out… and it’s got a nice rhyme to it, so it’s something people might remember, “What was that Bee Money Tree thing? I’ve gotta look that up!”
How cool is this? You have a super family. This is a great idea, and I hope it gets people to this great blog of yours.
Plowing Through Life (Martha) recently posted..Kingston’s Buskers Rendezvous 2012
Yeah, my family is pretty super.
I’m a lucky dude.
That’s a really cool idea! I saw someone on a recent roadtrip I took with a hashtag phrase on their car in chalk so you could follow their trip on Twitter.
Nell @ Housewife Empire recently posted..Can Women Really Do Whatever They Want?
That’s another great idea too!
Cool – how about a car sign – one of those magnetic signs that you can put on and take off of your car?
I wish my family read my blog
Marie at FamilyMoneyValues recently posted..Millionaire Story – Marissa Mayer CEO Yahoo
Maybe you could buy them magnetic signs for their cars of your site… as a subtle hint.
Those magnetic signs are a great idea though!
That is awesome! I’ve thought about getting a logo made for my back window but I haven’t pulled the trigger. It’s a great way to advertise but I was never sure it would work. Thanks for the case study!
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Hey no problem man; if you do the logo in your window, let me know how that goes
That’s awesome. I’ve actually contemplated this before. Maybe like a magnet of Abraham Lincoln’s head with my url? I haven’t ironed out the details but I may now that I know it is effective.
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I like the new theme. Interesting but much cleaner to read.
Miss T @ Prairie Eco-Thrifter recently posted..Old Time Free Summer Activities for Kids
That’s flippin’ awesome. What a great mom and sis. I’ve heard of a ton of crazy schemes, but that one is pretty cool.
AverageJoe recently posted..Productivity 101: Getting the Ball Rolling
This is pretty cool. This again shows the power of marketing and branding. No wonder that those who spend on the target marketing reap most benefits.
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That is so cool. What a brilliant idea. I didn’t even know window chalk existed.
Tackling Our Debt recently posted..Let’s Talk Money – The Series – With American Debt Project
Yeah, I thought it was pretty awesome too!
That’s so cool! So great to have such a supportive family and maybe the small town love will continue!
femmefrugality recently posted..Sunshine Awards!
That is seriously awesome! Your family rocks. Sometimes old school publicity tactics are hard to beat.
eemusings recently posted..Forgive me, friends, for I have sinned
It’s true, sometimes the old stuff still works!
That’s a great idea for advertising! I just wish I wasn’t also trying to stay anonymous. It would be perfect for when I’m stuck in traffic too. Maybe (bad) people would load it up on their smartphone for reading later.
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Yeah, that’s the thing with it, I’m trying to stay somewhat anonymous so I can’t do it on my work truck or anything. But when family travels out of town, they certainly can, haha!